Upcycling with Doodlage- Editorial, part 01.




Let’s begin today by understanding what upcycling means. No, it is not the same as recycling. Not until a few months ago, I thought they were synonymous too.

An example might help. So, if you recycle a bottle per say you would crush it and the plastic will be used for other purposes. (You can’t even do that at home!) However, upcycling the bottle would mean, maybe, painting the bottle and using it as a vase! Wasn’t this simple?

The question is, why am I giving all of this ‘gyaan’ here!Thats because we are upcycling with Doodlage today. If you haven’t heard of the brand yet, you’re definitely doing something wrong. It was about last year when Doodlage caught my attention for its stand-out patterns and comfortable designs. But little did I know that there is so much more to the brand than just designs and patterns!

Doodlage, Kriti Tula’s brain child, is all about upcycled fashion. It was when Kriti worked for an export house and saw tons of fabric getting wasted that the idea of making use of the same struck her. I recently interned with a buying house and I know how much of the fabric ordered goes waste at export houses because the brand doesn’t approve of it for the smallest of defects.

Anyway, let’s not make this a boring lesson. As much as I love their idea, I love what they create with it. Looks do matter, don’t they? Well, in fashion and clothes they certainly do. Another great fact is that, because of all the upcycling, no two pieces come out the same. Every single garment is unique in its own way and I love that.

We’ll talk more about this in the next segment of the story but for now let’s talk about what I’ve done here.

Bomber jackets are a new rage and if you still haven’t got your hands on one, make sure you do asap! I am all about clothes that make me feel fierce and bomber jackets are definitely one of them.  Vogue says that it is Fashion’s favourite new jacket. See what I’m talking about? So how could I not get this beauty of a jacket from Doodlage. The patchwork done is enthralling and so is the feel.  It is casual and edgy at the same time. Something I would wear to a fashion show and at the same time, lie in on my couch. (I don’t have a couch, so the bed!)

As far as styling it was concerned, I kept it quite minimal since the jacket in itself speaks with a lot of words. I decided to go for an oversized 90’s denim shirt on the inside and added some fur to my shoes for the glam I wanted. I also added on a fringed suede clutch bag and a pair of silver reflectors to finish.













This was the first segment of my story on Doodlage and I hope you enjoyed it as much as I did. Don’t forget to share your feedback and wait for the second part because, trust me, the best is yet to come!


Bomber Jacket: Doodlage, find them here on Facebook and on Pernia’s amongst many others.

Denim Shirt: Thrifted

Fringed clutch bag: Think Pink, find them

Silver reflectors: Janpath Delhi.

Photography: Karanvir of EinsJordan, find more of his amazing work here.

Until next time,



2 thoughts on “Upcycling with Doodlage- Editorial, part 01.

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